Comparison of Life Before Social Media and Today

How Social Media Is To People?

People living in this so called “information era” has already embraced the importance of social media to their daily lives. Who would never recognize Facebook or Twitter? Many for sure have browsed over and over again their favorite videos via content communities like that of YouTube or perhaps consulted the Wikipedia for some undefined words or phrases. Social Media this day has become more and more natural.

With all these technologies and more of it to come in the coming years, has anyone ever thought how life was when all these stuffs that we now usually do, did not exist? As for people who have seen the transition of simple living to a more edgy and convenient style that we are today, life before wasn’t that complicated.

What is Life Before Social Media

Before, students and professionals would buy magazines, encyclopedias or newspapers to get the latest news or have the freshest digest for a research project. Today, there are e-magazines that are free to browse and read, the latest news is way fresher than on print and encyclopedias are now turned to Wikipedia.

Before, being connected to someone distant from you would mean mailing letters and handling it to Mr. Postman or a telegram for a faster delivery of message. Today, communication is within reach with Facebook’s chat and video calls and emails.

Before, stardom means auditioning or being scouted from unlikely places. Today, the road to becoming a star is easier with just a minute or an hour upload of recorded singing, acting or dancing videos. Before, sharing pictures would mean sending it via mail to let other see it, today, picture sharing is just a single click away.

Before, expressing thoughts and feelings are sometimes hindered and are forever silenced. Today, anyone can put a shout-out in their status in Facebook, Twitter or any social networking sites.

Before, playing would mean getting outside your house and actually play. Today, playing may be done virtually like that in the World of Warcraft.

How Social Media Help People In Their Lives

The technological era has indeed changed the world for better. Social media has allowed anyone to reach audiences be it big or small. It has made almost everything accessible as it is free to use for the public. It doesn’t require special skills for one to use it; it just needs a little navigation and a bit of orientation for one to utilize it. Social media’s immediacy is only a matter of seconds or minutes. Social media may change, revise or even remove any contents that may be deemed inappropriate or outdated. Social media is an open arena where people get to freely express emotions, ideas, products, buy and sell goods and services.

While it is undeniably true that social media has brought distance closer, more convenience for our daily lives, more edgy and sophisticated. But if you were to choose, which way of living would you prefer? The simpler or the much convenient but complicated?

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3 Professional Tips on Social Media for Small Businesses

Are you new in social media marketing but would want to grow your small business by leaps and bounds? A few experts have shared their hottest social media tips which they personally prefer when they are doing their thing. 

Here are the pieces of advice from some of these experts which will help take your small business to the next level!

Showing Them You Are Real

Start using the social website Facebook in order to show your customers, clients and prospects that you are real. Although providing the occasional industry tip, link to a new blog or a new article piece, this is just so common nowadays that almost everyone else is doing it. Instead, why not show them how you are a real person by posting updates on interests that you are passionate about?

If you love to read, share quotes on something that will be insightful to readers. If you love cooking, post pictures of your latest masterpieces. Whichever you choose to show your passion to your followers, try to keep things interesting, different and humorous. It is also important to be original here.

Select One Social Network and Stick to It

Trying to be active on all of the social networks and putting in effort that is half-hearted will not give you the results that you are looking for. That is why it is recommended that you should let your small business pick a social network that will provide them with the highest amount of audience that they can give. Using tools such as the advertising platform of Facebook, LinkedIn’s search and Follower Wonk will let you assess this.

Lead Generate with Facebook

Many ways in order to grow your marketing list are available and one of these is by building an opt-in strategy through your Facebook page. Try to keep it simple by using iFrames in order to create your personalized welcome tab. This tab is where you can do the 2-step process which will be called a “reveal tab”.

The first step is to include a call to action which will encourage prospects to Like the page and become a fan. Once the person becomes a fan and has liked your page, you should offer them a valuable gift in exchange for their email and name. This model will help increase your fan base and will also grow your lead list as well.

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