Comparison of Life Before Social Media and Today

How Social Media Is To People?

People living in this so called “information era” has already embraced the importance of social media to their daily lives. Who would never recognize Facebook or Twitter? Many for sure have browsed over and over again their favorite videos via content communities like that of YouTube or perhaps consulted the Wikipedia for some undefined words or phrases. Social Media this day has become more and more natural.

With all these technologies and more of it to come in the coming years, has anyone ever thought how life was when all these stuffs that we now usually do, did not exist? As for people who have seen the transition of simple living to a more edgy and convenient style that we are today, life before wasn’t that complicated.

What is Life Before Social Media

Before, students and professionals would buy magazines, encyclopedias or newspapers to get the latest news or have the freshest digest for a research project. Today, there are e-magazines that are free to browse and read, the latest news is way fresher than on print and encyclopedias are now turned to Wikipedia.

Before, being connected to someone distant from you would mean mailing letters and handling it to Mr. Postman or a telegram for a faster delivery of message. Today, communication is within reach with Facebook’s chat and video calls and emails.

Before, stardom means auditioning or being scouted from unlikely places. Today, the road to becoming a star is easier with just a minute or an hour upload of recorded singing, acting or dancing videos. Before, sharing pictures would mean sending it via mail to let other see it, today, picture sharing is just a single click away.

Before, expressing thoughts and feelings are sometimes hindered and are forever silenced. Today, anyone can put a shout-out in their status in Facebook, Twitter or any social networking sites.

Before, playing would mean getting outside your house and actually play. Today, playing may be done virtually like that in the World of Warcraft.

How Social Media Help People In Their Lives

The technological era has indeed changed the world for better. Social media has allowed anyone to reach audiences be it big or small. It has made almost everything accessible as it is free to use for the public. It doesn’t require special skills for one to use it; it just needs a little navigation and a bit of orientation for one to utilize it. Social media’s immediacy is only a matter of seconds or minutes. Social media may change, revise or even remove any contents that may be deemed inappropriate or outdated. Social media is an open arena where people get to freely express emotions, ideas, products, buy and sell goods and services.

While it is undeniably true that social media has brought distance closer, more convenience for our daily lives, more edgy and sophisticated. But if you were to choose, which way of living would you prefer? The simpler or the much convenient but complicated?

Image Source By : marsmet546

3 Professional Tips on Social Media for Small Businesses

Are you new in social media marketing but would want to grow your small business by leaps and bounds? A few experts have shared their hottest social media tips which they personally prefer when they are doing their thing. 

Here are the pieces of advice from some of these experts which will help take your small business to the next level!

Showing Them You Are Real

Start using the social website Facebook in order to show your customers, clients and prospects that you are real. Although providing the occasional industry tip, link to a new blog or a new article piece, this is just so common nowadays that almost everyone else is doing it. Instead, why not show them how you are a real person by posting updates on interests that you are passionate about?

If you love to read, share quotes on something that will be insightful to readers. If you love cooking, post pictures of your latest masterpieces. Whichever you choose to show your passion to your followers, try to keep things interesting, different and humorous. It is also important to be original here.

Select One Social Network and Stick to It

Trying to be active on all of the social networks and putting in effort that is half-hearted will not give you the results that you are looking for. That is why it is recommended that you should let your small business pick a social network that will provide them with the highest amount of audience that they can give. Using tools such as the advertising platform of Facebook, LinkedIn’s search and Follower Wonk will let you assess this.

Lead Generate with Facebook

Many ways in order to grow your marketing list are available and one of these is by building an opt-in strategy through your Facebook page. Try to keep it simple by using iFrames in order to create your personalized welcome tab. This tab is where you can do the 2-step process which will be called a “reveal tab”.

The first step is to include a call to action which will encourage prospects to Like the page and become a fan. Once the person becomes a fan and has liked your page, you should offer them a valuable gift in exchange for their email and name. This model will help increase your fan base and will also grow your lead list as well.

Image Source By :  inblurbs

How Partnerships Through Social Media Works

Social media continues to play important roles for the success of every online marketing campaign. Companies that do not promote their business goods and services in social networking websites such as Twitter and Facebook do not have an edge against competitors. This is because they do not get the perks that social media has to offer marketing, but also due to the fact that the business does not have any influence in what other companies or people are saying about them online.

Even though these websites are the top trending social media marketing places to go for, they are not enough anymore unfortunately. One of the ways in order to establish an innovative and successful marketing campaign online is by building relationships with the niche audiences. These audiences though can be targeted easily at social networking websites that are focused in using a specific theme. There are many of these theme-specific networking communities available for gays, women, parents, blacks and even movie lovers.

Since there are a lot of these social networking sites nowadays, this means that a company which does their research thoroughly will find their target customers eventually. Things such as what they are marketing and how they market them will not matter anymore. A lot of people may question about the advantages that social media marketing has to offer but there are just many factors that convince people in the long run.

One of the benefits that social media has to offer is giving a company the visibility they need online. The content of the company will come out in various online platforms which are solely based on how the elements of the partnership are made. Elements such as the development of a profile for the product, customization of homepages, participating in a newsletter or email marketing are some of the aspects that help promote the company.

Another advantage that social media has to offer is that it allows targeted marketing to be engaged in. Once a social networking website has been identified to suit the target audience profile, it will be safe to assume that the members within this online community will more likely respond to the product or brand of the company. The presence of the company profile will not be seen as intrusive by other members of the community as long as proper etiquette is being followed.

Engaging in partnerships through social media is a great way to improve brand management in the future. As the company starts to build their relationship with target customers, they will know that the company is truly interested in learning about them and giving them what they need. For web savvy audiences, it is a big plus for companies to let them know that they understand the ins and outs of digital media.

These partnerships also do not cost a lot. A social networking community may be willing to trade opportunities with the company wherein they will endorse the product while the company promotes the social network in their campaign. The company can save money on advertising if these types of deals are made with the social networking sites.

Deciding on building partnerships through social media is not a bad idea but certain things should be noted before delving in. One thing is that not every social networking site out there is the right choice for companies. It is important that marketers conduct thorough research on the site beforehand, gathering data such as the amount of unique visitors and community members registered. The reputation of the networking site is also important as companies would not want to be affiliated with ones that have a bad image.