Even today, email marketing is still a thriving strategy that many sales and marketing personnel use. This is especially true for businesses that can easily adapt to the fast-paced world today. This article will discuss about the latest email marketing trends available for marketers nowadays and how they can capitalize on them.
Social Media
As the influence of social media continues to increase throughout the years, more and more businesses will start to integrate email marketing with the social networking sites in order to keep up. Ignoring platforms such as Facebook is a mistake for marketers and businesses because it is the future. There is nothing that anyone can really do about it.
That is why in emails, marketers should start adding social media icons and footers. Branch out of the traditional newsletter strategy by allowing people to start “liking” the content that the company has in Facebook, publish or tweet them online or forward information to friends.
You can use platforms such as Facebook by adding emails of existing clients and customers where people have the opportunity to opt-in as well. You would want to use this strategy in order to reach out to as many people as possible.
Mobile
Think back on the last time that you were waiting for someone or something. There is a high chance that you took out your mobile device and started checking your email while you are waiting. Emailing using mobile devices is by far one of the most popular activities that users spend their time on. This is because emailing has been made especially for mobile devices nowadays.
In order to capitalize on this trend, email marketers can start designing their content which will be applicable for multiple devices and mobile and touch screens. The idea in this means that you should be aware of the snippets of text or links that can be touched, including scalable images and fonts.
Do not just visualize that people will only be reading your emails in their offices. Think about them waiting in line just like you or grabbing a spare moment to check on their email while they are on the move. In simpler words, picture them wherever they go and start applying your email marketing strategy accordingly.
Smarter Inboxes
Email communications will always have to fight with spam content in order to grab the attention of the inbox of a subscriber in the Internet world. The main battle for email marketing nowadays is against the changing content within the inbox. This is due to the fact that the filters being used in these email servers are evolving, and consumers will start to avoid spam altogether as well.
Users will more likely prioritize their mails according to the reading habits that they have. And with the more unified inboxes today, users will just check one inbox for all of the messages that they receive online.
For marketers, you will also be competing with the content coming from other channels to these subscribers. This can be in the form of RSS feeds, chats, SMS, social messages or videos. That is why email marketers should start focusing on producing content that is engaging and relevant as these are two of the main requirements for emails.
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