There are a lot of things that have changed when it comes to link building today and since the new updates have been passed on by Google to the websites. The search engine giant has already given up on the importance for blog networks and this includes the Internet directories that have been removed from the Google index. Link building ethically has been doing a lot of wonders today in its place which is why people should focus more on providing brand promotion and keeping away from spam link building methods.
Below are some of the link building techniques that are going to be effective with the algorithmic changes that have been applied this year by Google. Take a look at these:
Competitor Links to be Studied
One of the first things that you should do is to study the links of your competitors and start creating a list of the trusted websites wherein they are obtaining these links. You may utilize Open Site Explorer which will help you find the backlink information for the websites of your competitors.
After you have acquired the list of resources from your current competition, you will have to analyze them and see if they are able to get links out from these websites. For starters, you may want to follow the same kind of processes that these established competitors are using for their sites.
Partially Matching Anchor Texts Usage for Linking
Exactly matching anchor texts are gone nowadays as Google has penalized websites that do this. That is why people should start using partially matching anchor texts instead while they are creating backlinks to their websites or pages in their blogs.
Let us assume that you want to develop backlinks for pages that you are targeting a keyword such as banana pies in Philadelphia. You should make use of several keyword combinations for these such as Philadelphia banana pies or banana pie companies in Philadelphia as the anchor texts that you will be using in your backlinks. This will make it look natural for the Google bots to see.
Start Guest Blogging
One of the best ways that you can do in order to build your trusted backlinks for a website is through guest blogging. There are great positive impacts generated by the links that are acquired through blogging as a guest in other websites, as it will go around and push your targeted keywords around the search engines. Make sure that while you are guest blogging, you should work on blogs that are based on the same niche you are in right now.
Start Publishing Articles
One of the best ways to get targeted and contextual backlinks for the websites that you are promoting today is through article publishing. Start writing articles that are based on targeted keywords and have them submitted to websites that publish them. Make sure that you do not submit the articles that you have already published to other article directories as this will be seen as plagiarism by Google and you will be penalized instead.
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