3 Common Mistakes When Business Blogging

 

The rules of success for business blogging are not known by many people because of its relatively new role as a marketing strategy. This however does not mean that there are no rules for success when it comes to this. As a matter of fact, the components of business blogging to be successful are simple and straightforward. There are some business bloggers today that are having much success by developing their brand, improving their customer loyalty, creating leads and capturing the attention of their audience.

These are the ideal aspects that you should look out for. Yet there are many business bloggers that are not able to achieve this because of committing simple mistakes. The following are the three common mistakes that business bloggers do. The good thing here is that they can be easily corrected.

1. Wrong Content Posting. People that go to the Internet love to read web content that gives value to them and their needs. These needs can include finding entertainment, searching for data or learning how something can be done. Since there are a lot of content on their end to deal with, these individuals do not have the patience to check each of those that are not helpful to them.

That is why you should not make the mistake of writing the first things that come into your mind. If the audience that you are targeting is composed of elementary teachers, you won’t think that you will be able to attract their attention by providing them a play-by-play account of your latest football game.

2. Rapid Posting. You would want to be known in the Internet as a dependable source of information for your consumers and that is why you should post regularly. It is not a requirement to post something on a daily basis, but you have to be consistent with your content. Posting on an irregular basis will not leave a good impression with people. In order to stay on track, you have to develop your own editorial calendar which is going to tell you what to post and when to have it published.

These editorial calendars are going to be very helpful for you especially if you have different writers providing content for your blog. This is because you can keep your assignment delegation more organized without having to worry about duplication and oversight.

3. Addressing the Wrong Target Audience. If you are thinking of utilizing your business blog for your marketing purposes, you should ensure that you are addressing the right audience beforehand. This is because you may be accidentally developing a blog that is improving the ranking of your competitors instead of for your clients.

Let us say that you are a company that outsources its services and that you spend most of your time providing content on how the business is being managed. Many of your competitors are going to find your tips useful but will not attract a lot of attention for your blog. Instead of doing this, write about the benefits that your business has to offer people including tips.

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How to Apply Internet Marketing Techniques in Business

The revolution in marketing nowadays can be seen in the Internet. There are certain internet marketing techniques that are being applied by marketers today which cost almost nothing for companies but can bring in major sales for them.

There was a recent campaign by a person which only cost a few dollars during their time which led to a very large father’s day sale. Using a smart video concept in Youtube, an attractive deal and bulk email campaign to thousands of recipients, they were able to acquire a huge amount of customers afterwards.

Marketing via Bulk Email

Company owners no longer need to spend extra money if they already have a huge number of subscribers in order to reach their audience - coming up with an attractive offer to customers and sending them an email is a better idea. There are systems today which allow people to send email by bulk and even see those users who have opened the mail. Data such as this is useful in order to let people assess whether their mailing efforts are indeed effective.

Marketing via Social Media

Many individuals today are spending their time on social media websites, and companies that are utilizing clever campaigns have the opportunity to reach a huge number of audiences. One example is that of the Center for Disease Control in the United States who had been the buzz of pop culture zombie movie fads. They were able to acquire $3 million worth of airtime in TV by just rebranding their stock of protection material to also cover that of n “Zombie Apocalypse” if ever it happens.

Marketing via Pay per Click

One way in order to get new customers into a company’s subscriber list is by advertising through Pay per Click, which is a means of targeting people by putting advertisement in front of them. This can be more expensive as the process works by deducting money from the company every time a person clicks on their ads. The good thing here is that companies will be acquiring new contacts, thus lowering the cost of re-marketing to these clients in the long run.
An important thing to note in every Pay per Click campaign is that users should be sending out a focused message including a good landing page which will attract the customers based on their current needs. One example is if the advertisement is about an offer that was made by the company, then ensuring the click on the ad will direct people to a page which shows this offer easily so that the chances of engaging these people are increased. Nobody would want to have people visit their home or landing page only to have them look for a very small button which will direct them to the offer page.

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3 Easy Ways To Keep Your Blog Attractive and Interesting

What to do to garner traffic to your blog?

There are quite a few things that you can apply to your blog in order to give it a much needed interest boost from people. When you started out with your blog, your main concern at first was producing good and unique content for your readers in a regular basis. But as you progress in trying to please your readers by providing them with articles which you think they are interested in, things can get dull as there is not much variety to choose from. However, there are ways on how you can write and publish different kinds of content and formats to make it interesting. 

3 Easy Ways You Can Do to Create Attractive Blogs

1. Include Videos in the Blog
Blog owners who want their readers to keep coming back or have them stay in their blogs longer, can make them do so by applying videos for them to watch. You can make videos of yourself discussing the topics that you usually write about in your blog. You can immediately gauge the reaction of your audiences especially if you put a comments section below your video content. Just keep things simple when uploading videos so that you will not give yourself a hard time in putting them up regularly.

2. Interview People
The next thing that you would want to integrate within your blog is to interview industry experts and thought leaders about specific topics. Share the interview that you had with them to your readers as you ask about their thoughts on pressing issues that are related to your industry. As you conduct your interview with a person, try to avoid making it sound scripted as much as possible. Although interviews that are scripted can be produced faster, it will not sound as interesting to watch compared to a free-flowing conversation. Just be natural and avoid being stiff when talking to the person you are interviewing.

3. Spice it Up with Humor
If you have already done the two points given above, then you are almost ready to roll and would want to cap your blog off with an added bonus. Try inserting humorous blog posts that are related to the industry you are blogging about at least once every week. Funny news stories may be the ones that you should look out for and start writing a blog about it. Even though these humor posts that you publish are not focused on thought leadership, they can still be interesting to many readers and can be shared more than your regular posts. This in turn will generate new readers and traffic to your blog.

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