The revolution in marketing nowadays can be seen in the Internet. There are certain internet marketing techniques that are being applied by marketers today which cost almost nothing for companies but can bring in major sales for them.
There was a recent campaign by a person which only cost a few dollars during their time which led to a very large father’s day sale. Using a smart video concept in Youtube, an attractive deal and bulk email campaign to thousands of recipients, they were able to acquire a huge amount of customers afterwards.
Marketing via Bulk Email
Company owners no longer need to spend extra money if they already have a huge number of subscribers in order to reach their audience - coming up with an attractive offer to customers and sending them an email is a better idea. There are systems today which allow people to send email by bulk and even see those users who have opened the mail. Data such as this is useful in order to let people assess whether their mailing efforts are indeed effective.
Marketing via Social Media
Many individuals today are spending their time on social media websites, and companies that are utilizing clever campaigns have the opportunity to reach a huge number of audiences. One example is that of the Center for Disease Control in the United States who had been the buzz of pop culture zombie movie fads. They were able to acquire $3 million worth of airtime in TV by just rebranding their stock of protection material to also cover that of n “Zombie Apocalypse” if ever it happens.
Marketing via Pay per Click
One way in order to get new customers into a company’s subscriber list is by advertising through Pay per Click, which is a means of targeting people by putting advertisement in front of them. This can be more expensive as the process works by deducting money from the company every time a person clicks on their ads. The good thing here is that companies will be acquiring new contacts, thus lowering the cost of re-marketing to these clients in the long run.
An important thing to note in every Pay per Click campaign is that users should be sending out a focused message including a good landing page which will attract the customers based on their current needs. One example is if the advertisement is about an offer that was made by the company, then ensuring the click on the ad will direct people to a page which shows this offer easily so that the chances of engaging these people are increased. Nobody would want to have people visit their home or landing page only to have them look for a very small button which will direct them to the offer page.
Image Source: Internet Marketing Services to Earth
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