Small Businesses and Social Media Nowadays

Every business owner today will want to build their own brand. This is why it is crucial to stop and think about the brand in which you are trying to build a foundation and the reason why you have chosen it. There have been many small businesses that have had been successful with their personal brands since they started out contemplating well on how they want their market to recognize them.

It could also be because the business itself eventually became good at their roles through hard work, experimentation or chance. This is the reason why branding and social media go together. Social media will allow you to be in direct contact with your target market and will allow you to build common interests with them and start creating relationships.

Below are several tips on how you can let social media improve the branding for small businesses:

1. Define

First off, you would like to think about a clear idea on who you really want to be known as, what kind of content you would like to show your audience consistently and who you really are. Basing your brand on the things you really have a passion for and if you are serious in being an expert in these fields, you will eventually become a significant player in the social media world.

2. Marketing

You will have to create your own system for marketing. Take some time to learn and plan about the things that consumers have to say about you. Paying attention on the activities of competitors especially on their industry trends and case studies will provide you with very useful information for marketing.

3. Endorsing

The world is mostly run by the recommendations of people, which is why it is a smart choice to start getting an endorsement from a happy customer, an expert within the industry, or a society figure that is well-respected. By doing so, you will have increased credibility including respect gained because of the positive things that significant people are saying about your brand.

4. Be in Association

You can also build the name of your brand by working or associating with other brand names. This is going to improve your visibility within the market and will give you more leverage into newer areas for your brand. Aside from that, it will also help you build a firm foundation in which you will be able to benefit in the future.

5. Partnering

It is going to take quite some time for you to start creating your own content, expanding your business and working with clients. This is why it is a better route to start looking for people who are achieving the same goals as you and that you should start a partnership with them.

6. Be Unique

Many people are going to be interested and attracted in your brand if you are able to provide them with something that is fresh and unique. That is why it is important to learn to acquire an identity that is different from the norm and provide a specific niche for your company.

Image Source: bluefocusmarketing

   

Top 5 Advanced Twitter Tips for Small Businesses

                           

Now that you have gotten your small business running and you have already mastered the basics when it comes to social networking, what’s do you need to do next in order to move to the next level? Below are tips which will help improve your marketing mastery when using the social networking website Twitter.

1. Connect with followers. You can make new friends in Twitter by following them. Using a tool such as FollowerWonk will allow users to find people whom they share the same interests, location or related to the competition. Following them and making light conversation is the way to form relationships with people online. It is not advised to sell or talk about the products or services that the company has to offer right away.

2. Tweet scheduling. Checking on Twitter has already been a daily routine for most people nowadays. People usually do this as the first thing in the morning, after they have had their lunch or later on in the afternoon. That is why having tweets scheduled when you know the right time that the audience will be present is an excellent plan. Scheduling in Twitter means that a person simply chooses the times within a day where they will be hanging around for a conversation or using tools such as HootSuite to help in tweeting automatically instead of manually. Whichever technique you prefer to use, it is important to interact with people who are following you during the times when they are waiting to be interacted with.

3. Sharing news topics. If you are subscribed to RSS feeds or blogs, you can share at least one content piece that you have read for the day which has made you analyze or bring out emotions from yourself. For those who are not yet subscribed, feed readers like Google Reader will help people stay updated with their favorite blogs and will always have content that is worthy to be shared with their audience even in the wireless Internet world.

4. Find out about your audience. Knowing who your target audience is in Twitter is very important because it will help you decide on what information or content to share in which they will be interested in. If most of the people in your audiences are already experts in a particular field or industry, tweeting about beginner How Tos or tutorials is something that you do not want to do. You also would not like to go over their heads too far by talking about advanced techniques on a topic that they have just begun learning about. If you take the time in developing a user profile that is ideal for your audience, it will help you share information that will be more relevant to them and will keep them interested in you as well.

5. Start being helpful. During your free time, do some searches in Twitter for problems that people are discussing and which your company can be a solution for. Sharing resources or a relevant link that will help them with their problem is a good idea. If you do not have an answer regarding their problem, you can have their message re-tweeted to see if anyone can help. 

Image URL Source By : inblurbs