Startup, local and small businesses alike are all embracing marketing on social networks with zest. For the past couple of years, signups on Twitter and Facebook has been increasing. This is because business owners look at these platforms as a way to market their products and services freely. Although the method in doing so may be tricky and not easy to do, it is well worth the shot once you start reaping the benefits of your hard work.
The attraction on social media is strong because of its user-friendliness, low entry barriers and low cost. And although Facebook is a very popular platform, Twitter has also seen a huge growth in local business owners that are signing up in order to develop the awareness for their products and services, including their brands.
If you are thinking about giving Twitter a try, here are some important tips that you should know:
1. Select a good name handle. This could be the name of your business, yourself or an abbreviation of your company or even a combination. Make people recognize you easily and start connecting your products or services to your business. Have your Twitter handle placed on your website, business cards, and letterheads and email signatures. Avoid using names that are made up or just plain random without having anything to do with your business.
2. Set a realistic goal in Twitter. A good example is aiding you in your position towards your customers; improve communication with prospects, direct articles, event announcements or other content within your website.
3. Give it your best shot. Having a Twitter account will let you create profile that has high visibility in the Internet, which is why you should not blow it up. There are many profiles today that have useless information included or have no profile at all, while others are looking like a pack of keywords. Do not follow the mistakes of these people. Put information on your account such as your company, interests and what you are able to offer to your customers.
4. Avoid tweeting pointlessly. You should focus in providing informational tweets that are useful to your followers. Have your products or services in your website promoted instead or direct someone’s content as useful source of information. Focus on providing your followers with specialized knowledge that is related to your industry.
5. Browse the platform. One of the best ways in order to get ideas for your tweets and find followers that are potential customers is to do a Twitter Search. This is a very effective feature in Twitter that is helpful and free. You may also search for tweets that have your company name mentioned in it. Remember, it is possible to be choosy in Twitter but always make sure that you follow back people who follow your business.
6. Utilizing the platform for networking. The idea of handing out business cards to customers or clients is almost over. What marketers are doing these days is handing out their Twitter handles and collecting those from important people. A lot of people are already displaying them in their signage and name badges.
The attraction on social media is strong because of its user-friendliness, low entry barriers and low cost. And although Facebook is a very popular platform, Twitter has also seen a huge growth in local business owners that are signing up in order to develop the awareness for their products and services, including their brands.
If you are thinking about giving Twitter a try, here are some important tips that you should know:
1. Select a good name handle. This could be the name of your business, yourself or an abbreviation of your company or even a combination. Make people recognize you easily and start connecting your products or services to your business. Have your Twitter handle placed on your website, business cards, and letterheads and email signatures. Avoid using names that are made up or just plain random without having anything to do with your business.
2. Set a realistic goal in Twitter. A good example is aiding you in your position towards your customers; improve communication with prospects, direct articles, event announcements or other content within your website.
3. Give it your best shot. Having a Twitter account will let you create profile that has high visibility in the Internet, which is why you should not blow it up. There are many profiles today that have useless information included or have no profile at all, while others are looking like a pack of keywords. Do not follow the mistakes of these people. Put information on your account such as your company, interests and what you are able to offer to your customers.
4. Avoid tweeting pointlessly. You should focus in providing informational tweets that are useful to your followers. Have your products or services in your website promoted instead or direct someone’s content as useful source of information. Focus on providing your followers with specialized knowledge that is related to your industry.
5. Browse the platform. One of the best ways in order to get ideas for your tweets and find followers that are potential customers is to do a Twitter Search. This is a very effective feature in Twitter that is helpful and free. You may also search for tweets that have your company name mentioned in it. Remember, it is possible to be choosy in Twitter but always make sure that you follow back people who follow your business.
6. Utilizing the platform for networking. The idea of handing out business cards to customers or clients is almost over. What marketers are doing these days is handing out their Twitter handles and collecting those from important people. A lot of people are already displaying them in their signage and name badges.
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